Pura Vida Fitness & Spa will close its doors on February 28,2019 at 2:00pm. The information below is intended to help members navigate the closing process and make this unfortunate transition as painless as possible.


When will Pura Vida close?
Pura Vida will cease operation of both the club and Spa Vital at 2:00pm on February 28, 2019.


Why is Pura Vida closing?
After 11 years of operation, the owner of Pura Vida has come to the unfortunate conclusion that the club and spa model as it currently exists and in its current location is not financially viable.


Will Pura Vida move to a new location?
The owner of Pura Vida is actively pursuing a new location on the East side of Denver and have signed a confidential Letter of Intent (LOI) to progress further. This new location would present a new club concept as well. The intent, provided that the location, funding and build-out proceeds as planned, would be to begin presale of the new concept and location on or around November 1, 2019, with a target opening date of January 1, 2020.


Will Pura Vida continue to operate normally until closing?
Pura Vida will continue to operate normally until closing on February 28, 2:00pm.


What are the options for members on a month-to-month membership?
All month-to-month memberships will be cancelled effective February 28, 2019. A final billing will occur between March 2-5 for any charges made to house accounts.


What are the options for members who have pre-paid their membership for the year?
Prepaid memberships will have the following options:

  • Pura Vida will refund any unused prepay amount between March 1 and April 1, 2019 via check or credit card
  • Members can choose to use some of the unused prepay amount to apply toward personal training, Pilates or spa services through February 28, 2019


What if I purchased a personal training, Pilates or spa package?

  • All personal training, Pilates or spa packages should be used before February 28, 2019. Any current unused packages for active members will be refunded between March 1 and April 1, 2019 via check or credit card
  • Effective January 17, personal training, Pilates and spa packages will no longer be sold unless the member agrees to sign a “contract” stating the package will be used by February 28, 2019, and any unused portion will NOT be refunded.


If Pura Vida opens a new location, will current Pura Vida members be able to join at a preferred rate? The owner of Pura Vida is actively pursuing a new location on the East side of Denver which would also present a new club concept. If and when this new location opens, current Pura Vida members will have the opportunity to join the new concept as a Charter/Founding Membership which would include no initiation fee and a reduced monthly membership rate. More details will become available as progress is made on the potential second location.


What will happen to the staff at Pura Vida?
We value our staff members greatly and it is important for us to be transparent, allowing them the opportunity to continue with Pura Vida in their current capacity through closing, and for those wishing to assist with the moving process, even longer. In addition, we will offer them support in seeking other employment opportunities.


What is happening with the equipment, furniture, supplies, etc?
We are working with numerous local companies, vendors and individuals on the sale of equipment, furniture and supplies. We will be gifting consumable supplies such as shampoo and other body products along with gently used towels to local shelters and homeless organizations. We will also be hosting a final sale at Pura Vida for anyone in the community to tour the club and purchase remaining equipment and supplies. More information about the final sale date and time will be posted throughout the club.


Who can I speak to if I have questions or concerns about my membership and the closing of Pura Vida?
Staff will be available to speak to members about their membership status and the transition during normal club business office hours.