Champagne glasses at our Denver Gym eventThe Pura Vida community values extraordinary experiences, authenticity, and a holistic approach to a healthy lifestyle. The foundation of our members’ total wellness experience is a tightly knit fitness culture. One that includes frequent social events and deep community connections. It’s a wide variety that span from club support of leading nonprofits to partnerships with distinguished local lifestyle brands.


Our community extends far beyond the walls of the club at member socials. These informal happy hours are hosted by some Denver's most distinguished venues.




Members and Pura Vida staff team up to support causes that inspire us. Recent beneficiaries include these extraordinary organizations:

  • Water for People
  • Brent's Place
  • St. Lucia Foundation
  • Blazeman Foundation for ALS
  • Off the Mat
  • Into the World
  • SafeHouse Denver


Introducing the Halcyon Hotel in Cherry Creek

Combining the ease of Colorado's lifestyle with the air and grace of a great hotel, Halcyon is unhooked from the ordinary in all the best ways, it's luxury served on the unassuming side.

While the entire hotel is rife with character and soul, our rooms feed the senses richly—a boldly original blend of well-wrought design and welcoming gravitas. Along with stylish simplicity and textured comforts comes a sense you’re in a friend’s fabulous home, wonderfully stocked with style and local flavor.


The Sonnenalp in Vail
This exceptional hotel is family operated and offers the high level of service that you have come to expect as a Pura Vida member.

The Sonnenalp in Vail Village is a world-class luxury hotel that has been in the family for four generations. Bavarian in theme, this hotel feels “boutique” but offers superlative service and guest rooms. They offer a level of service that often gets lost in larger corporate properties.

Sonnenalp epitomizes the mix of alpine adventure and timeless European elegance that sets Vail apart. Speak with General Manager, Keith Moore, for bookings and help with your travel.

Contact Keith Moore, General Manager, for booking information.